The People's Gold is an herbal apothecary dreamed up by Clinical Herbalist and Artist, Lynn Golan. Based in the lush Northeastern ecosystem, The People's Gold is grounded in the values of community, reciprocity, and healing. Lynn feels most at home bare-footed with hands in the Earth. She has worked on various farms and gardens, learning to steward plants and develop deep relationships. She studied with 7Song at the Northeast School of Botanical Medicine in Ithaca, NY and completed Farmacy Herb's Herbal Clinical Residency in Providence, RI; working with various practitioners at the Sage Healing Collaborative, an integrated medical office. Lynn has completed the Wild Current School's Advanced Clinical Skills Program, as well as the Blue Otter School of Herbal Medicine's Herbal Practitioner Skills class, the Survivor Art Collective's Trauma Informed Practitioner workshop. She is in-training to become a Cornerstone certified Full-Spectrum Birth Doula. Lynn is the apothecary coordinator with The People's Medicine Project, a health justice organization providing holistic healthcare throughout the Pioneer Valley. When not vending at the local farmers market or working with her herbal clients, You'll find her blissfully tinkering away in the herb garden or apothecary studio. She currently lives in the eastern woodlands of Western Massachusetts, on the ancestral and unceded lands of the Pocumtuc, Nipmuc, and Wabanaki peoples. 

Lynn's enthusiasm for herbalism is rooted in empowering people to reclaim
wellness through the connection between body, mind, spirit and Earth.

Photo by Jake Kuhn, 2022